EverCharge Inc.
EverCharge provides EV charging hardware and software solutions for commercial fleets, workplaces, multi-family residential and single-family homes. The company’s mission is to enable the widespread adoption of EVs through the most intelligent charging solutions on the market.
Basic Information:
My Role
UX Designer
Internship Duration
06/02/24 - 08/16/24
Tools Used
Figma, Jira
Responsibility:
Glance Redesign
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Redesigned Glance's information architecture and UI, streamlining setup, management, and monitoring for site operators.
Website Redesign​
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Created wireframes to improve user experience and align with business goals, enhancing online presence.
Brand Audit​
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Conducted competitive analysis to ensure our website stands out as innovative and to identify areas for improvement.
About Glance:
Charge Management System
With Glance™, a Charge Management System (CMS), site operators can view charging data and reporting without integrations or third-party hardware.
Glance Goal:
Empower Operators with Comprehensive Control:
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Glance™ empowers site operators with real-time dashboards, customized alerts, and prioritized notifications.
Optimized Energy Use:
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It optimizes energy use and efficiency with detailed reporting, streamlined fleet management, and seamless API integrations.
Enhance System Administration and Security:​
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Glance™ enhances administration and security with robust access control, comprehensive management tools, and API access for custom integrations.
Research:
Assessing Glance's Market Position through Competitive Analysis
Re-Design
Process
Ideate:
Brainstorm ideas and identify design
Design:
Redesign the site map of the IA, create prototypes for the redesign
Discover:​
Understand existing product and business goal
Update:
Update the design, marketing, and engineering team regarding the new design
Discovery：
Examined the problem from both existing users' and the business's perspectives
Existing User:
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What are the main challenges or pain points users encounter? What are your primary goals when using this product?
Business:
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What EverCharge wants to get out of the redesign? How can the redesign help us to be more competitive in the market?
Based on insights gathered from the team and an evaluation of Glance's current design, I identified three primary user pain points and outlined how the new design aims to effectively address each of these issues.
Regarding business needs, how can our new design help attract more users and enhance user satisfaction?
Research:
Uncover Weakness and Identify Best Practices
I utilized Competitive Analysis & Swot Analysis to identify best practices in the industry that can be adopted or adapted for our design and highlight unique features and strengths, making it easier to communicate our value proposition to potential users.
Competitive Analysis
After the discovery process, I conducted a competitive analysis of five competitors, comparing their dashboard app designs to ours across five key aspects: layout, functionality, visual design, features, and UX design.
Feature Comparison​
Discover gaps in what we offering, identify opportunities for differentiation, and ensure that Glance meets or exceeds industry standards.
Perceptual Map​
Visualize how users perceive different products or services along various dimensions: information delivery and visual design.
SWOT Analysis
By conducting a SWOT analysis, we can develop a well-rounded strategy for the redesign of Glance™, addressing internal and external factors to maximize the chances of success and ensure the product remains competitive and aligned with user needs.
Aligning with Engineering, Marketing, and Design Teams on Redesign Goals and Requirements
After conducting competitor research and a SWOT analysis, I collaborated with stakeholders to prioritize features and functionalities based on user needs and business objectives. I also met with the engineering and marketing teams to understand their goals, expectations, and business requirements for the redesign from their perspectives.
Based on what I learned from the user research and competitive analysis, as well as the suggestions I received from the engineering team, I brainstormed new features we could include.
IDEATE:
Features Overview
After understanding our user pain points, our competitors, and see what features and identifies opportunities for differentiation, I started to brainstorm the layout design, features to include, and start to establish a design system.
User Studies
Design system: color, font, icons, button designs, data visualization ideas, footer
Design:
Glance™ Final Design
This project is protected by a non-disclosure agreement (NDA), so I am unable to share specific design details here.
However, I’d be happy to discuss my approach, process, and key learnings during an interview.
Takeaway:
The most valuable lesson I’ve learned is that effective design goes beyond aesthetics—it must also address functionality, align with our company's goals, and strengthen our brand. This project was a departure from previous experiences, as it involved working with real clients and navigating business constraints. As a designer, I must balance these factors thoughtfully to create impactful deliverables.
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This experience has helped me develop my professional skills as a UX designer and strengthened my abilities in teamwork and task management. Moving forward, I am eager to apply these lessons and continue advancing toward becoming a more proficient and impactful designer.